Show Notes
Selling GDE through business partner channels requires not only a good product, but also coaching and education of those business partners. One of the most important subjects that business partners should understand is the concept of COMPLIANCE and its impact on customers. In this episode of Taking 5 with GDE, we talk with Dean Evans - IBM Portfolio Specialist on Guardium Data Encryption – about educating our sales channel/business partners on the subject area of compliance and how that is a pressure that all customers feel and is, a force that can be harnessed to drive GDE sales.
